Gender Stereotypes and Attitudes Toward Women and Men

  title={Gender Stereotypes and Attitudes Toward Women and Men},
  author={Alice H. Eagly and Antonio Mladinic},
  journal={Personality and Social Psychology Bulletin},
  pages={543 - 558}
  • A. Eagly, A. Mladinic
  • Published 1 December 1989
  • Psychology
  • Personality and Social Psychology Bulletin
Attitude theory is used to provide a conceptual analysis of how attitudes toward men and women relate to gender stereotypes. Consistent with this analysis, attitudes toward the sexes related positively to the evaluative meaning of the corresponding gender stereo-types. In addition, attitudes and stereotypes about women were extremely favorable - in fact, more favorable than those about men. The findings also demonstrated that the Attitudes Toward Women Scale assesses attitudes toward equal… 
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