Gender Stereotypes, Information Search, and Voting Behavior in Political Campaigns

@article{Ditonto2014GenderSI,
  title={Gender Stereotypes, Information Search, and Voting Behavior in Political Campaigns},
  author={Tessa Ditonto and Allison Hamilton and David P. Redlawsk},
  journal={Political Behavior},
  year={2014},
  volume={36},
  pages={335-358}
}
It is still unclear exactly how gender influences vote choice. Using an information processing perspective, we argue that instead of directly influencing vote choice, candidate gender guides the amounts and types of information that voters search for during a campaign, and that effects of gender on vote choice ultimately come from differences in information search influenced by candidate gender. Using two unique experimental datasets, we test the effects of candidate gender on vote choice and… 

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