• Corpus ID: 208008176

Gender Representation in Animation: A Study on Children's Television Programming in India

  title={Gender Representation in Animation: A Study on Children's Television Programming in India},
  author={Ruchi Kher Jaggi and Raja K Reddy},
Children's cartoons under-represent women and privilege their physical appearance: facial attractiveness, body weight, unrealistic body shapes over any other trait that a woman could be positively identified with. There is a huge gap between women's position in the society and their portrayals on television. This paper primarily explores images of gender propagated on children's cartoon in Indian television programmes. Purposive sampling techniques has been used to identify the top five… 


Children are fascinated to the animated cartoon programs. The thoughts, behaviour and ideas of children are being influenced by TV cartoons. Television cartoons are a medium of gender portrayal in

Gender-sensitive Portrayal in Cartoon Shows for Preschoolers: A Critical Analysis of Masha and the Bear

Most of the studies on children’s programming conducted in America or India, indicating an unbalanced and stereotypical gender representation, remain limited to those on older children. The present



Deconstructing Gender in Cartoon Programming on Children’s Television Channels in India – A Textual Analysis

The post-liberalization era impacted Indian media significantly. Indian television in particular was a major beneficiary of this change. The programming content, technique, reach and reception got

Gender in children’s television worldwide

In the world’s largest quantitative media analysis of children’s TV so far the main characters of fictional programmes in 24 countries were coded. The results show a clear under-representation and

Assessing the Current Validity of the Bem Sex-Role Inventory

The Bem Sex-Role Inventory (BSRI) is a widelyused instrument in measuring gender role perceptions.Recent concerns regarding the validity of the adjectiveshave arisen as changes in the roles of men

Twenty-Five Years After the Bem Sex-Role Inventory: A Reassessment and New Issues Regarding Classification Variability

Respondents' Bem Sex-Role Inventory (BSRI; S. L. Bern, 1974) classifications may differ considerably on the basis of the form and scoring method used. The BSRI was reexamined with respect to past and

The Girls in the Cartoons

Bem sex-role inventory : professional manual