Gender Differences in Psychosocial Determinants of University Students’ Intentions to Buy Fair Trade Products

@article{Leeuw2014GenderDI,
  title={Gender Differences in Psychosocial Determinants of University Students’ Intentions to Buy Fair Trade Products},
  author={Astrid de Leeuw and Pierre Valois and Alexandre J. S. Morin and Peter Schmidt},
  journal={Journal of Consumer Policy},
  year={2014},
  volume={37},
  pages={485-505}
}
This study examined gender differences in university students’ intentions to buy fair trade (FT) products through the lens of the moral norm extended theory of planned behaviour (TPB). Data were obtained from 782 students at the University of Luxemburg. Results of structural equation analysis indicated that the inclusion of moral norms increased the explained variance in behavioural intentions from 62 to 69.4%. Compared to men, women reported more favourable attitude, higher moral obligation… 

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