Gender Differences in Psychosocial Determinants of University Students’ Intentions to Buy Fair Trade Products

  title={Gender Differences in Psychosocial Determinants of University Students’ Intentions to Buy Fair Trade Products},
  author={Astrid de Leeuw and Pierre Valois and Alexandre J. S. Morin and Peter Schmidt},
  journal={Journal of Consumer Policy},
This study examined gender differences in university students’ intentions to buy fair trade (FT) products through the lens of the moral norm extended theory of planned behaviour (TPB). Data were obtained from 782 students at the University of Luxemburg. Results of structural equation analysis indicated that the inclusion of moral norms increased the explained variance in behavioural intentions from 62 to 69.4%. Compared to men, women reported more favourable attitude, higher moral obligation… 

Norms, consumer social responsibility and fair trade product purchase intention

PurposeAlthough the relationships between subjective norms, personal norms, consumer social responsibility and consumer attitude have been studied, the direct or indirect relationships that

Theory of planned behaviour and boycotting: the moderating role of socio-political control and demographics

PurposeThis study examines the predictive ability of the theory of planned behaviour (TPB) to explain consumers' intentions to boycott “unethical”super market (S/M) products. It aims to expand the

Moderating effects of socio-cultural values on pro-environmental behaviors

This paper aims to explain the discrepancy between pro-environmental intentions and behaviors with moderating effects of two socio-cultural values (espoused individualism and faith in others) on the

Do young consumers care about ethical consumption? Modelling Gen Z's purchase intention towards fair trade coffee

PurposeA global shift in ethical/sustainable purchase drivers highlights Generation Z (persons aged 15–24) as an important market for producers and marketers. Although much research has touched on

Applying an extended theory of planned behavior to examine state-branded food product purchase behavior: The moderating effect of gender

ABSTRACT The purpose of this study was to use an extended model of the theory of planned behavior to investigate the antecedents which lead to consumers’ purchase of state-branded food products.

Cosmopolitanism and ethical consumption: An extended theory of planned behavior and modeling for fair trade coffee consumers in South Korea

To better understand consumers' fair trade purchasing intentions, this study proposed an extended model of the Theory of Planned Behavior (TPB) in which a new determinant, cosmopolitanism, was added

The Impact of Proximity on Consumer Fair Trade Engagement and Purchasing Behavior: The Moderating Role of Empathic Concern and Hypocrisy

The article reports the findings of an empirical study among consumers, regarding the impact of physical, social, and psychological proximity on their engagement to the fair trade idea and purchasing

Consumers’ Intention to Purchase Functional Non-Dairy Milk and Gender-Based Market Segmentation

The increasing awareness of the benefits of functional non-dairy milk has been growing significantly due to the increasing recognition of the benefits of functional foods. Functional non-dairy milk

Antecedents and consequences of the intention of young consumers to pirate or buy copyright products

  • Mathupayas Thongmak
  • Business
    2015 International Conference on Industrial Engineering and Operations Management (IEOM)
  • 2015
This paper investigates antecedents and consequences of intention to pirate or pay for digital products, including software, songs, and movies among Thai young consumers. According to the statistics



Young female consumers' intentions toward fair trade consumption

Purpose – The purpose of this paper is to examine young female consumers' purchase behaviours related to non‐food fair trade products. Interrelationships among beliefs, attitudes, perceived

Group processes in food choices: The role of ethnic identity and perceived ethnic norms upon intentions to purchase ethnical food products

A study tested an extended Theory of Planned Behaviour (TPB) model, inclusive of measures of ethnical identification and perceived ethnic group norms, in the ethnical food purchasing domain. One

Charitable Intent: A Moral or Social Construct? A Revised Theory of Planned Behavior Model

Given an increasing global need to elicit and stimulate charitable giving and in light of the limited social-psychological research on this subject, this study contributes to a better empirical

Charitable giving: the effectiveness of a revised theory of planned behaviour model in predicting donating intentions and behaviour

A revised theory of planned behaviour (TPB) model was used to determine the influence of attitudes, norms (injunctive, descriptive and moral norms), perceived behavioural control, and past behaviour

Descriptive norms as an additional predictor in the theory of planned behaviour: A meta-analysis

This study used meta-analysis: (a) to quantify the relationship between descriptive norms and intentions, and (b) to determine the increment in variance attributable to descriptive norms after

Understanding consumption behaviours for fair trade non-food products: focusing on self-transcendence and openness to change values

Using the Schwartz value system, this study explored the personal values of consumers related to fair trade product consumption. This study further investigated how the values determine beliefs,

The role of self-identity, past behaviour and their interaction in predicting intention to purchase fresh and processed organic food

This study examined the impact of moral norms, self-identity, and past behavior on intention to buy organic tomatoes and organic tomato sauce, using the theory of planned behavior (TPB). The

Attitudes, behavior, and social context: The role of norms and group membership in social influence processes

The reasons why people do not always act in accord with their attitudes has been the focus of much social psychological research, as have the factors that account for why people change their