Gender Differences in Heterosexual Dating: A Content Analysis of Personal Ads

  title={Gender Differences in Heterosexual Dating: A Content Analysis of Personal Ads},
  author={Larry M. Lance},
  journal={The Journal of Men's Studies},
  pages={297 - 305}
  • L. Lance
  • Published 1 June 1998
  • Psychology
  • The Journal of Men's Studies
Heterosexual females and males are continually searching for members of the opposite sex for dating and romance. Have changes in gender roles over the recent past resulted in changes in the characteristics in the search for dating and romance? There are various available choices for those presently interested in meeting, dating, and possibly finding romance with some-one. One of these available choices, placing descriptive, singles ads in newspapers and magazines, was investigated in this… 

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