• Corpus ID: 19969568

Gender Differences in Advertising to Children – Content Analysis of Television Advertising *

@inproceedings{Chopra2014GenderDI,
  title={Gender Differences in Advertising to Children – Content Analysis of Television Advertising *},
  author={Meenu Chopra},
  year={2014}
}
My research throws light on the representation of gender and stereotyping of their roles in advertising. A significant amount of research has been conducted regarding the ways in which children acquire gender appropriate behaviour(as we call it), and this research particularly considers the possible chance of influence of television advertising upon a child's perception and subsequent re-enactment of gender roleplay. In the context of social learning theories, I have discussed the possible… 

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