Gender Bias In The 1996 Olympic Games

@article{Higgs2003GenderBI,
  title={Gender Bias In The 1996 Olympic Games},
  author={C. Higgs and K. Weiller and Scott B. Martin},
  journal={Journal of Sport \& Social Issues},
  year={2003},
  volume={27},
  pages={52 - 64}
}
This study examined the televised coverage of the 1996 Summer Olympic Games in Atlanta to determine the amount of coverage time, quality of coverage devoted to men’s and women’s same sport activities, and to compare this coverage with that of the 1992 Summer Olympic Games. Of the more than 150 hours of NBC televised coverage, a total of 60 hours was then randomly selected as an appropriate sample. A content analysis was then performed on those segments that featured same-sport activities for… Expand

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