Gate Me If You Can: The Impact of Gating Mechanics on Retention and Revenues in Jelly Splash

@inproceedings{Debeauvais2015GateMI,
  title={Gate Me If You Can: The Impact of Gating Mechanics on Retention and Revenues in Jelly Splash},
  author={Thomas Debeauvais and Cristina V. Lopes},
  booktitle={FDG},
  year={2015}
}
Current free-to-play mobile games use various mechanics to control player progression. Through the game Jelly Splash, we study three such gating mechanics: occasional spikes in level difficulty, chapter gates every 20 levels, and a limited number of lives regenerating slowly over time. Using telemetry data from a quarter-million players, we explore how players approach each gating mechanic, focusing on retention and revenues. We find that difficulty spikes and chapter gates boost revenues at… CONTINUE READING