Gap (RED): Social Responsibility Campaign or Window Dressing?

  title={Gap (RED): Social Responsibility Campaign or Window Dressing?},
  author={Michael E. Amazeen},
  journal={Journal of Business Ethics},
This study interrogates the Gap (RED) campaign from a political economic perspective to determine whether it goes beyond merely touting the virtuous line of social responsibility. Critics cite the irony of capitalist-based solutions that perpetuate the inequities they are trying to address. Others suggest the aid generated is problematic in and of itself because it keeps Africa from becoming self-sufficient. This research contends the purpose of the Gap’s participation is genuine, going beyond… 
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