Gamification. using game-design elements in non-gaming contexts

Abstract

"Gamification" is an informal umbrella term for the use of video game elements in non-gaming systems to improve user experience (UX) and user engagement. The recent introduction of 'gamified' applications to large audiences promises new additions to the existing rich and diverse research on the heuristics, design patterns and dynamics of games and the… (More)
DOI: 10.1145/1979742.1979575

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