Gamification by Design - Implementing Game Mechanics in Web and Mobile Apps
@inproceedings{Zichermann2011GamificationBD,
title={Gamification by Design - Implementing Game Mechanics in Web and Mobile Apps},
author={Gabe Zichermann and C. Cunningham},
year={2011}
}What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.Whether you're an executive, developer… CONTINUE READING
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