Corpus ID: 40320633

Gamification by Design - Implementing Game Mechanics in Web and Mobile Apps

  title={Gamification by Design - Implementing Game Mechanics in Web and Mobile Apps},
  author={Gabe Zichermann and C. Cunningham},
  • Gabe Zichermann, C. Cunningham
  • Published 2011
  • Computer Science, Engineering
  • What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.Whether you're an executive, developer… CONTINUE READING
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