Game on: Engaging customers and employees through gamification

@article{Robson2016GameOE,
  title={Game on: Engaging customers and employees through gamification},
  author={Karen Robson and Kirk Plangger and Jan H. Kietzmann and Ian Paul McCarthy and Leyland F. Pitt},
  journal={Business Horizons},
  year={2016},
  volume={59},
  pages={29-36}
}

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