Corpus ID: 234100778

GENDER AND BODY. ESTABLISHING AND BLURRING GENDER DIFFERENCES IN CULTURE – ON THE EXAMPLE OF ADVERTISING

@inproceedings{Arcimowicz2019GENDERAB,
  title={GENDER AND BODY. ESTABLISHING AND BLURRING GENDER DIFFERENCES IN CULTURE – ON THE EXAMPLE OF ADVERTISING},
  author={K. Arcimowicz},
  year={2019}
}
Socio-cultural changes in the Western world contributed to the growth of interest in the body and the recognition of its importance for people. It has become one of the main topics in science and social life. The body is one of the main components of the formation of gender identity and its appearance, size, and, as Chris Schilling puts it, “external surfaces” symbolize the identity (Shilling 2010, p. 17). Our standards of beauty and attractiveness are largely shaped by gender (Kimmel 2015, p… Expand

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