• Corpus ID: 247235838

GENDER – ROLE PORTRAYAL IN INDIAN TELEVISION CARTOON

@inproceedings{Gauravam2020GENDERR,
  title={GENDER – ROLE PORTRAYAL IN INDIAN TELEVISION CARTOON},
  author={Rakhi Gauravam and Anindya Deb},
  year={2020}
}
Children are fascinated to the animated cartoon programs. The thoughts, behaviour and ideas of children are being influenced by TV cartoons. Television cartoons are a medium of gender portrayal in its variety of content. The gender portrayal (stereotypical) by television cartoons influences the viewers by various means. When children are repeatedly exposed to stereotypical representation, they take it as the normal culture when they grow up. The present study is an attempt to investigate how… 

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