G-commerce in East Asia

  title={G-commerce in East Asia},
  author={Yuntsai Chou},
  journal={Journal of Interactive Advertising},
  pages={47 - 53}
  • Yuntsai Chou
  • Published 1 September 2003
  • Economics
  • Journal of Interactive Advertising
Abstract Online games are viewed as the killer application service of electronic commerce, and it arouses the question for businesses and government as how to develop the online game market. This exploratory paper examines the causes behind the exponential growth of online games in East Asia. The results show that South Korea and Taiwan are leading all others in PC-based online gaming, because of their easy and low-priced broadband access. Japan, on the other side of the spectrum, has leaned… 
Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research
A review of the advertising literature published in the Journal of Interactive Advertising through the application of a paradigm funnel provides a foundation for helping advertising scholars identify patterns, existing gaps in the literature, and research opportunities for the future that will expand the understanding of interactive advertising.


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