Fuzzy sustainability incentives in new product development: An empirical exploration of sustainability challenges in manufacturing companies

@article{Alblas2014FuzzySI,
  title={Fuzzy sustainability incentives in new product development: An empirical exploration of sustainability challenges in manufacturing companies},
  author={Alex Alblas and Kristian Peters and Jc Johan Wortmann},
  journal={International Journal of Operations \& Production Management},
  year={2014},
  volume={34},
  pages={513-545}
}
Purpose – This paper investigates the challenges encountered by manufacturing companies in managing sustainability in new product development (NPD). It describes six case studies of manufacturers aiming for sustainability improvements but experiencing difficulties in implementing them. Design/methodology/approach – The paper starts with a literature study. Academic literature offers explanations as to why manufacturers want to implement sustainability in NPD, and suggests methods for such… 
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