Fuzzy modeling of client preference from large data sets: an application to target selection in direct marketing

@article{Setnes2001FuzzyMO,
  title={Fuzzy modeling of client preference from large data sets: an application to target selection in direct marketing},
  author={Magne Setnes and Uzay Kaymak},
  journal={IEEE Trans. Fuzzy Systems},
  year={2001},
  volume={9},
  pages={153-163}
}
Advances in computational methods have led, in the world of financial services, to huge databases of client and market information. In the past decade, various computational intelligence (CI) techniques have been applied in mining this data for obtaining knowledge and in-depth information about the clients and the markets. This paper discusses the application of fuzzy clustering in target selection from large databases for direct marketing (DM) purposes. Actual data from the campaigns of a… CONTINUE READING

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