Fuzzy Spatial Analysis Techniques in a Business GIS Environment

  title={Fuzzy Spatial Analysis Techniques in a Business GIS Environment},
  author={daniela. wanek},
  • daniela. wanek
  • Published 2003
The purpose of the paper is to explore the use of fuzzy logic techniques in spatial analysis. The focus is laid on illustrating whether there is a value added within the context of Business GIS. The issue of geomarketing for illustrative purposes is considered and a case study which works with real world data is discussed. The objective of the case study is to identify spatial customer potentials for a specific product, a prefabricated family house, using customer data of an Austrian firm… CONTINUE READING