From the user interface to the consumer interface: results from a global experiment

Abstract

The consumer interface, whereby consumers interact through the World Wide Web to transact consumer commerce, is a vital component of electronic commerce. We are attempting to understand this interface from a perspective that combines concepts from marketing, human}computer interaction and culture. We have conducted an extensive experiment comparing the… (More)
DOI: 10.1006/ijhc.2000.0404

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