From polyglottism to branding

  title={From polyglottism to branding},
  author={E. Forde},
  pages={23 - 43}
  • E. Forde
  • Published 2001
  • Sociology
  • Journalism
The popular music press in the UK has undergone a number of important changes since the mid-1990s. These changes are due to a variety of factors including the emergence and proliferation of high-production glossy niched monthly titles, the fragmentation and over-saturation of the market for consumer music titles, the bureaucratic restructuring of music magazines, the occupational re-evaluation of the music journalism profession and an increasingly PR-led industry climate. What all this has… Expand
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