From hypothetical scenario to tragic reality: A salutary lesson in risk communication and the Victorian 2009 bushfires

@article{Burns2010FromHS,
  title={From hypothetical scenario to tragic reality: A salutary lesson in risk communication and the Victorian 2009 bushfires},
  author={Robin J. Burns and Priscilla Robinson and Penelope Smith},
  journal={Australian and New Zealand Journal of Public Health},
  year={2010},
  volume={34}
}
Objective: To investigate the ways that the risk of a bushfire emergency and communication strategies are perceived by different community segments. 
What information do people use, trust, and find useful during a disaster? Evidence from five large wildfires
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It is found that social media, television, and radio are among the most common information sources utilised in bushfire smoke events and Culturally and linguistically diverse groups and those with hearing, vision, and mobility-related disabilities may benefit from targeted health recommendations.
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The findings show the need for empirical research to determine what type of communication messages can be effective in achieving preparedness outcomes across various population groups and suggest that a real-time analysis of the information environment is valuable in knowing what is being communicated to the public and could be used for course correction of public health messages during a crisis.
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A relatively large dataset provides a novel perspective of people’s perception of smoke hazards, and provides crucial policy-relevant information to decision-makers.
BOISE STATE UNIVERSITY GRADUATE COLLEGE DEFENSE COMMITTEE AND FINAL READING APPROVALS
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