From goods to service ( s ) : Divergences and convergences of logics

  title={From goods to service ( s ) : Divergences and convergences of logics},
  author={Stephen L. Vargo and Robert F. Lusch},
There are two logics or mindsets from which to consider and motivate a transition from goods to service(s). The first, “goods-dominant (G-D) logic”, views services in terms of a type of (e.g., intangible) good and implies that goods production and distribution practices should be modified to deal with the differences between tangible goods and services. The second logic, “service-dominant (S-D) logic”, considers service – a process of using ones resources for the benefit of and in conjunction… CONTINUE READING
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