From e-commerce to social commerce: A close look at design features

@article{Huang2013FromET,
  title={From e-commerce to social commerce: A close look at design features},
  author={Zhao Huang and Morad Benyoucef},
  journal={Electronic Commerce Research and Applications},
  year={2013},
  volume={12},
  pages={246-259}
}
E-commerce is undergoing an evolution through the adoption of Web 2.0 capabilities to enhance customer participation and achieve greater economic value. This new phenomenon is commonly referred to as social commerce, however it has not yet been fully understood. In addition to the lack of a stable and agreed-upon definition, there is little research on social commerce and no significant research dedicated to the design of social commerce platforms. This study offers literature review to explain… CONTINUE READING
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