From conspicuous to considered fashion : A harm chain approach to the responsibilities of luxury fashion businesses Professor

@inproceedings{Carrigan2017FromCT,
  title={From conspicuous to considered fashion : A harm chain approach to the responsibilities of luxury fashion businesses Professor},
  author={Marylyn Carrigan},
  year={2017}
}
Throughout the marketing literature, little attention has been paid to the responsibilities of luxury fashion businesses. Harnessing Polonsky et al.’s (2003) ‘harm chain’, the extended ‘harm chain’ (Previte & Fry, 2006) and the theoretical lens of institutional theory, this conceptual paper explores a systematic way to examine the potential for value co-creation, the harmful outcomes linked to luxury fashion marketing activities, and how those harms might be addressed. Our analysis identifies a… CONTINUE READING