• Psychology
  • Published 2010

From a Rational to an Emotional Human Being. The Change of the Paradigm in Economic Sciences

@inproceedings{Wach2010FromAR,
  title={From a Rational to an Emotional Human Being. The Change of the Paradigm in Economic Sciences},
  author={Krzysztof Wach},
  year={2010}
}
The paper discusses the concept of an economic man in economics and management. The concept of “homo oeconomicus” assumes the full rational behaviour of a deciding man and was applied in classical and neoclassical theories. Based on resent findings of the neuronal, cognitive and behavioural sciences, a the concept of an emotional man seems to be better. Thus some scholars believe that “homo sapiens oeconomicus” emerges as an alternative to “homo oeconomicus”. The paper present the chronological… CONTINUE READING