From Tree House to Barracks The Social Life of Guilds in World of Warcraft

@inproceedings{Williams2006FromTH,
  title={From Tree House to Barracks The Social Life of Guilds in World of Warcraft},
  author={Dmitri Williams and Li Hui Xiong and Yuanyuan Zhang},
  year={2006}
}
A representative sample of players of a popular massively multiplayer online game (World of Warcraft) was interviewed to map out the social dynamics of guilds. An initial survey and network mapping of players and guilds helped form a baseline. Next, the resulting interview transcripts were reviewed to explore player behaviors, attitudes, and opinions; the meanings they make; the social capital they derive; and the networks they form and to develop a typology of players and guilds. In keeping… CONTINUE READING

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