From Tastes Great to Cool: Children's Food Marketing and the Rise of the Symbolic

@article{Schor2007FromTG,
  title={From Tastes Great to Cool: Children's Food Marketing and the Rise of the Symbolic},
  author={J. Schor and Margaret Ford},
  journal={The Journal of Law, Medicine & Ethics},
  year={2007},
  volume={35},
  pages={10 - 21}
}
Children's exposure to food marketing has exploded in recent years, along with rates of obesity and overweight. Children of color and low-income children are disproportionately at risk for both marketing exposure and becoming overweight. Comprehensive reviews of the literature show that advertising is effective in changing children's food preferences and diets. This paper surveys the scope and scale of current marketing practices, and focuses on the growing use of symbolic appeals that are… Expand
128 Citations

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