From Space to Place: Predicting Users' Intentions to Return to Virtual Worlds

  title={From Space to Place: Predicting Users' Intentions to Return to Virtual Worlds},
  author={L. Goel and N. Johnson and I. Junglas and B. Ives},
  journal={MIS Q.},
  • L. Goel, N. Johnson, +1 author B. Ives
  • Published 2011
  • Computer Science, Psychology
  • MIS Q.
  • Virtual worlds have received considerable attention as platforms for entertainment, education, and commerce. But organizations are experiencing failures in their early attempts to lure customers, employees, or partners into these worlds. Among the more grievous problems is the inability to attract users back into a virtual environment. In this study, we propose and test a model to predict users' intentions to return to a virtual world. Our model is based on the idea that users intend to return… CONTINUE READING

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