From Intentions to Actions: A Theory of Planned Behavior

@inproceedings{Ajzen1985FromIT,
  title={From Intentions to Actions: A Theory of Planned Behavior},
  author={I. Belief Ajzen},
  year={1985}
}
There appears to be general agreement among social psychologists that most human behavior is goal-directed (e. g., Heider, 1958 ; Lewin, 1951). Being neither capricious nor frivolous, human social behavior can best be described as following along lines of more or less well-formulated plans. Before attending a concert, for example, a person may extend an invitation to a date, purchase tickets, change into proper attire, call a cab, collect the date, and proceed to the concert hall. Most, if not… CONTINUE READING
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