From Instagram overuse to instastress and emotional fatigue: the mediation of addiction

@article{SanzBlas2019FromIO,
  title={From Instagram overuse to instastress and emotional fatigue: the mediation of addiction},
  author={Silvia Sanz-Blas and Daniela Buzova and Mar{\'i}a Jos{\'e} Miquel-Romero},
  journal={Spanish Journal of Marketing - ESIC},
  year={2019}
}
Purpose Today’s society interest in mobile photography drives consumers’ and brands’ growing usage of Instagram. This paper aims to address the consequences of excessive use of Instagram on the negative feeling of losing information when not connected and the emotional fatigue resulting from an overcharge with new information. The mediating role of addiction between Instagram overuse and the two outcomes is also analyzed. Design/methodology/approach Data from 342 active Instagram users were… 

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