From Gratis to Paywalls

  title={From Gratis to Paywalls},
  author={{\'A}ngel Arrese},
  journal={Journalism Studies},
  pages={1051 - 1067}
  • Á. Arrese
  • Published 16 November 2016
  • Business
  • Journalism Studies
To make readers pay for news content has always been a fundamental way to generate revenues for the press and an essential part of its business model. However, the arrival of the internet in the mid-1990s changed this business logic for many newspapers, as they delivered their content on the internet for free, waiting for a return based almost exclusively on advertising revenues. For more than a decade, most publishers adopted the new logic of gratis online news for readers. But this started to… 

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