From Digital Divide to Facebook Divide, Reconstruct Our Target Market Segments with Facebook Native and Facebook Immigrant

@article{Yung2017FromDD,
  title={From Digital Divide to Facebook Divide, Reconstruct Our Target Market Segments with Facebook Native and Facebook Immigrant},
  author={Alan Yung},
  journal={Marketing Science eJournal},
  year={2017}
}
  • Alan Yung
  • Published 2017
  • Sociology
  • Marketing Science eJournal
  • Digital divide emerge since early nineties when popular internet come to age.  People forty-five or older than forty-five years-old are less likely to have internet access during their time as university students, and they are most likely to obtain web-based Internet related knowledge thereafter formally. The age of forty-five can be regard as the turning point age to distinguish people who may or may not have lesser knowledge on using the web-based Internet. The availability of Smartphone for… CONTINUE READING
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