From Cultural Festival to International Sport - The Hong Kong Dragon Boat Races

@article{Sofield1994FromCF,
  title={From Cultural Festival to International Sport - The Hong Kong Dragon Boat Races},
  author={Trevor H. B. Sofield and Atara Sivan},
  journal={Journal of Sport \& Tourism},
  year={1994},
  volume={8},
  pages={20 - 9}
}
Being the second largest industry in Hong Kong, tourism plays a major role in the territory's develop ment. For many tourists, Hong Kong is regarded as a gateway to China, as a shopping paradise and as a place where the east meets the west. However, lack of diversity in the tourism product and low visitor awareness of existing attractions and activities seem to be barriers to full development of Hong Kong potential to attract visitors. In its efforts to attract tourists, Hong Kong Tourist… 
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