From Apprentice to President

  title={From Apprentice to President},
  author={S. Gabriel and Elaine Paravati and Melanie C. Green and Jason Flomsbee},
  journal={Social Psychological and Personality Science},
  pages={299 - 307}
Data suggest that the outcome of the 2016 American presidential election was a surprise to most people. We conducted a study to examine the role parasocial bonds formed with Trump due to his appearances on reality television played in his surprising victory. Results suggested that exposure to Trump though The Apprentice and through other media predicted the formation of parasocial bonds with Trump. These parasocial bonds with Trump predicted believing Trump’s promises, disregarding his… Expand

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