Frequency of communication within NPD projects: Implications for key measures of success

@inproceedings{Kyriazis2007FrequencyOC,
  title={Frequency of communication within NPD projects: Implications for key measures of success},
  author={Elias Kyriazis},
  year={2007}
}
The nature of cross-functional relationships during NPD projects has received considerable research attention with an emphasis on achieving successful integration. To achieve this functional integration new product development activities often require functional specialists to communicate with one another to achieve their respective task goals. This study examines the frequency of communication within NPD projects as reported by R&D Manager from 184 Australian NPD projects. We find that… CONTINUE READING