Frequency of Usage: The Impact of Technology Acceptance Factors versus Social Factors

@article{Phillips2011FrequencyOU,
  title={Frequency of Usage: The Impact of Technology Acceptance Factors versus Social Factors},
  author={Brandis Phillips and Belinda Shipps},
  journal={IJVCSN},
  year={2011},
  volume={4},
  pages={30-45}
}
The social networking population continues to expand at a phenomenal pace. Nevertheless, the question of how an organization gets people to spend long periods of time on a particular social networking website as well as return to its website is becoming an increasingly important question. Is it technological sophistication of the website or the social… CONTINUE READING