Frequency of Usage: The Impact of Technology Acceptance Factors versus Social Factors


The social networking population continues to expand at a phenomenal pace. Nevertheless, the question of how an organization gets people to spend long periods of time on a particular social networking website as well as return to its website is becoming an increasingly important question. Is it technological sophistication of the website or the social… (More)
DOI: 10.4018/jvcsn.2012040103


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