Freeware Downloads: An Empirical Investigation Into the Impact of Expert and User Reviews On Demand for Digital Goods

@inproceedings{Amblee2007FreewareDA,
  title={Freeware Downloads: An Empirical Investigation Into the Impact of Expert and User Reviews On Demand for Digital Goods},
  author={Naveen Amblee and Tung X. Bui},
  booktitle={AMCIS},
  year={2007}
}
Electronic word-of-mouth, or eWOM, on e-commerce platforms has become ubiquitous and has recently generated renewed interest among researchers to explore its impact in the e-marketplace. However, published research to date has yet to study the impact of expert reviews on digital goods and their combined impact with users’ reviews. In this paper, we conduct… CONTINUE READING