Free will in consumer behavior: Self-control, ego depletion, and choice

  title={Free will in consumer behavior: Self-control, ego depletion, and choice},
  author={Roy F. Baumeister and Erin A. Sparks and Tyler F. Stillman and Kathleen D. Vohs},
  journal={Journal of Consumer Psychology},
Cognition and consequences of the belief in free will
Free will is a core concept in many modern societies and religions, and the belief in free will is commonly held by a high percentage of people across the world. The centrality of the concept of free
The Effect of Preceding Self-Control on Green Consumption Behavior: The Moderating Role of Moral Elevation
Background Studies have shown that individuals restrain their egoistic desires to benefit others (eg, the natural world), which require a higher-order psychological process, such as self-control.
I can resist anything except temptation : self-regulatory fatigue and ethical spending
Within western societies the act of consumption is not merely concerned with satisfying basic human needs. Rather, consumption has become a source of leisure and self expression for the masses (Belk,
Exerting Self-Control 61⁄4 Sacrificing Pleasure
Self-control is a prominent topic in consumer research, where it is often conceptualized as the abstinence from hedonic consumption. We examine whether this conceptualization accurately captures
A Neo-Aristotelian Theory of Individual Liberty
This chapter develops an enhanced version of a neo-Aristotelian capabilities-based characterization of individual freedom, building primarily on the work of Amartya Sen. It argues that we should
Exerting Self‐Control ≠ Sacrificing Pleasure
Self-control is a prominent topic in consumer research, where it is often conceptualized as the abstinence from hedonic consumption. We examine whether this conceptualization accurately captures


Ego depletion: is the active self a limited resource?
The results suggest that the self's capacity for active volition is limited and that a range of seemingly different, unrelated acts share a common resource.
In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice
Although the argument that unconscious inputs are often key determinants of consumer decision making is compelling, it may be overstated, particularly with respect to consumer choice. A comparison of
Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation
Consumer research has largely missed out on two key developments in social cognition research: the growing evidence that much of social judgment and behavior occur without conscious awareness or
Making choices impairs subsequent self-control: a limited-resource account of decision making, self-regulation, and active initiative.
A field study found that reduced self-control was predicted by shoppers' self-reported degree of previous active decision making, and studies suggested that choosing is more depleting than merely deliberating and forming preferences about options and moreDepleting than implementing choices made by someone else.
Rationality in Action
The study of rationality and practical reason, or rationality in action, has been central to Western intellectual culture. In this invigorating book, John Searle lays out six claims of what he calls
Deciding Without Resources: Psychological Depletion and Choice in Context
Consumer choices are a result of an interplay of two systems: fast and intuitive thinking (System 1) and more deliberative reasoning (System 2). The present research examines the implication of the
Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making
This article examines how consumer decision making is influenced by automatically evoked task-induced affect and by cognitions that are generated in a more controlled manner on exposure to
Choices, Values, and Frames
We discuss the cognitive and the psy- chophysical determinants of choice in risky and risk- less contexts. The psychophysics of value induce risk aversion in the domain of gains and risk seeking in
Self-regulation and personality: how interventions increase regulatory success, and how depletion moderates the effects of traits on behavior.
It is shown that ego depletion moderates the effects of many traits on behavior, particularly such that wide differences in socially disapproved motivations produce greater differences in behavior when ego depletion weakens the customary inner restraints.
The Physiology of Willpower: Linking Blood Glucose to Self-Control
  • M. GailliotR. Baumeister
  • Psychology
    Personality and social psychology review : an official journal of the Society for Personality and Social Psychology, Inc
  • 2007
This review suggests that blood glucose is one important part of the energy source of self-control, and appears highly susceptible to glucose, which might be related to a broad range of social behavior.