Free will in consumer behavior: Self-control, ego depletion, and choice

  title={Free will in consumer behavior: Self-control, ego depletion, and choice},
  author={Roy F. Baumeister and Erin A. Sparks and Tyler F. Stillman and Kathleen D. Vohs},
  journal={Journal of Consumer Psychology},
Free will, temptation, and self-control: We must believe in free will. We have no choice
Baumeister, Sparks, Stillman, and Vohs (2007), sketch a theory of free will as the human ability to exert self-control. Self-control can produce goal-directed behavior, which free will conceptualized
Making sense of agency: Belief in free will as a unique and important construct
Belief in free will is the general belief that human behavior is free from internal and external constraints across situations for both self and others. In the last decade, scholars in
Cognition and consequences of the belief in free will
Free will is a core concept in many modern societies and religions, and the belief in free will is commonly held by a high percentage of people across the world. The centrality of the concept of free
The Effect of Preceding Self-Control on Green Consumption Behavior: The Moderating Role of Moral Elevation
Background Studies have shown that individuals restrain their egoistic desires to benefit others (eg, the natural world), which require a higher-order psychological process, such as self-control.
Towards a motivational alternative to the strength model of self-control
Self-control is an area of research that has received increased attention over the last couple of decades. Failures of self-control, in particular, are held to be the underlying cause of a number of
I can resist anything except temptation : self-regulatory fatigue and ethical spending
Within western societies the act of consumption is not merely concerned with satisfying basic human needs. Rather, consumption has become a source of leisure and self expression for the masses (Belk,


Ego depletion: is the active self a limited resource?
The results suggest that the self's capacity for active volition is limited and that a range of seemingly different, unrelated acts share a common resource.
In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice
Although the argument that unconscious inputs are often key determinants of consumer decision making is compelling, it may be overstated, particularly with respect to consumer choice. A comparison of
Time-inconsistent Preferences and Consumer Self-Control
Why do consumers sometimes act against their own better judgment, engaging in behavior that is often regretted after the fact and that would have been rejected with adequate forethought? More
Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation
Consumer research has largely missed out on two key developments in social cognition research: the growing evidence that much of social judgment and behavior occur without conscious awareness or
Making choices impairs subsequent self-control: a limited-resource account of decision making, self-regulation, and active initiative.
A field study found that reduced self-control was predicted by shoppers' self-reported degree of previous active decision making, and studies suggested that choosing is more depleting than merely deliberating and forming preferences about options and moreDepleting than implementing choices made by someone else.
Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence
Prior research has examined consumers’ use of self‐control to avoid hedonic (myopic) temptations, such as overspending and smoking. In this research we investigate the opposite form of self‐control,
Rationality in Action
The study of rationality and practical reason, or rationality in action, has been central to Western intellectual culture. In this invigorating book, John Searle lays out six claims of what he calls
Deciding Without Resources: Psychological Depletion and Choice in Context
Consumer choices are a result of an interplay of two systems: fast and intuitive thinking (System 1) and more deliberative reasoning (System 2). The present research examines the implication of the
Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making
This article examines how consumer decision making is influenced by automatically evoked task-induced affect and by cognitions that are generated in a more controlled manner on exposure to
Choices, Values, and Frames
We discuss the cognitive and the psy- chophysical determinants of choice in risky and risk- less contexts. The psychophysics of value induce risk aversion in the domain of gains and risk seeking in