Free will in consumer behavior: Self-control, ego depletion, and choice

@article{Baumeister2008FreeWI,
  title={Free will in consumer behavior: Self-control, ego depletion, and choice},
  author={Roy F. Baumeister and Erin A. Sparks and Tyler F. Stillman and Kathleen D. Vohs},
  journal={Journal of Consumer Psychology},
  year={2008},
  volume={18},
  pages={4-13}
}
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