Free will in consumer behavior: Self-control, ego depletion, and choice

@article{Baumeister2008FreeWI,
  title={Free will in consumer behavior: Self-control, ego depletion, and choice},
  author={Roy F. Baumeister and Erin A. Sparks and Tyler F. Stillman and Kathleen D. Vohs},
  journal={Journal of Consumer Psychology},
  year={2008},
  volume={18},
  pages={4-13}
}
Free will, temptation, and self-control: We must believe in free will. We have no choice
Baumeister, Sparks, Stillman, and Vohs (2007), sketch a theory of free will as the human ability to exert self-control. Self-control can produce goal-directed behavior, which free will conceptualized
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The Effect of Preceding Self-Control on Green Consumption Behavior: The Moderating Role of Moral Elevation
Background Studies have shown that individuals restrain their egoistic desires to benefit others (eg, the natural world), which require a higher-order psychological process, such as self-control.
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Self-control is an area of research that has received increased attention over the last couple of decades. Failures of self-control, in particular, are held to be the underlying cause of a number of
I can resist anything except temptation : self-regulatory fatigue and ethical spending
Within western societies the act of consumption is not merely concerned with satisfying basic human needs. Rather, consumption has become a source of leisure and self expression for the masses (Belk,
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