Free will in consumer behavior: Self-control, ego depletion, and choice

@inproceedings{Baumeister2008FreeWI,
  title={Free will in consumer behavior: Self-control, ego depletion, and choice},
  author={Roy F. Baumeister and Erin A. Sparks and Tyler F. Stillman and Kathleen D. Vohs},
  year={2008}
}
Consumer behavior offers a useful window on human nature, through which many distinctively human patterns of cognition and behavior can be observed. Consumer behavior should therefore be of central interest to a broad range of psychologists. These patterns include much of what is commonly understood as free will. Our approach to understanding free will sidesteps metaphysical and theological debates. Belief in free will is pervasive in human social life and contributes to its benefits. Evolution… CONTINUE READING
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