Corpus ID: 16052760

Frank Thomas Piller and Christian Schaller Individualization Based Collaborative Customer Relationship Management Motives , Structures , and Modes of Collaboration for Mass Customization and CRM

@inproceedings{Hg2002FrankTP,
  title={Frank Thomas Piller and Christian Schaller Individualization Based Collaborative Customer Relationship Management Motives , Structures , and Modes of Collaboration for Mass Customization and CRM},
  author={Ralf Reichwald Hg and Frank Thomas Piller and Christian Schaller and Frank Thomas Piller},
  year={2002}
}

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