Franchising decision support system for formulating a center positioning strategy

@article{Wu2015FranchisingDS,
  title={Franchising decision support system for formulating a center positioning strategy},
  author={Chun-Ho Wu and George T. S. Ho and Cathy H. Y. Lam and Andrew W. H. Ip},
  journal={Ind. Manag. Data Syst.},
  year={2015},
  volume={115},
  pages={853-882}
}
Purpose – The purpose of this paper is to propose a franchising decision support system (FDSS) for future development planning by center positioning strategy formulation under a franchising business model. Design/methodology/approach – The system makes use of data collected from the franchising business and external environment analysis for decision making in center positioning problems. The fuzzy logic approach is integrated into the system for analyzing the geographical market dynamics… 

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