Framing the Issue: Religion, Secular Ethics and the Case of Animal Rights Mobilization

@article{Mika2006FramingTI,
  title={Framing the Issue: Religion, Secular Ethics and the Case of Animal Rights Mobilization},
  author={Marie Mika},
  journal={Social Forces},
  year={2006},
  volume={85},
  pages={915 - 941}
}
  • Marie Mika
  • Published 1 December 2006
  • Sociology
  • Social Forces
This article addresses social movement framing, generally, and within contemporary animal rights movements specifically by conducting focus group analyses of a non-activist population. This contrasts with previous studies of recruitment that have examined the conversion process retroactively, culling data from those already involved in a cause. By soliciting the thoughts of non-activists, the efficacy of recruitment efforts and resonance of movement frames can be gauged through the reactions of… 
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