Framing charitable donations as exceptional expenses increases giving.

  title={Framing charitable donations as exceptional expenses increases giving.},
  author={Abigail B. Sussman and Varun Sharma and Adam Lee Alter},
  journal={Journal of experimental psychology. Applied},
  volume={21 2},
Many articles have examined the psychological drivers of charitable giving, but little is known about how people mentally budget for charitable gifts. The present research aims to address this gap by investigating how perceptions of donations as exceptional (uncommon and infrequent) rather than ordinary (common and frequent) expenses might affect budgeting for and giving to charity. We provide the first demonstration that exceptional framing of an identical item can directly influence mental… CONTINUE READING
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