Framing as strategy for effective communication about Fair Trade products in Flanders

@inproceedings{Stoefs2009FramingAS,
  title={Framing as strategy for effective communication about Fair Trade products in Flanders},
  author={Ewout Stoefs and Erik Mathijs},
  year={2009}
}
This paper investigates whether reframing an issue related to sustainable consumption can influence citizens' attitude towards that issue. Our investigation focuses on the case of Fair Trade in Flanders, Belgium. Fair Trade contributes to sustainable development by offering better conditions to marginalized producers in the South. Using an internet-based experimental setup, 1617 individuals were exposed to an NGO-based frame, a retailer-based frame, an experimental frame or no frame… CONTINUE READING