Framing as a theory of media effects

  title={Framing as a theory of media effects},
  author={Dietram A. Scheufele},
  journal={Journal of Communication},
  • D. Scheufele
  • Published 1 March 1999
  • Business
  • Journal of Communication
Research on framing is characterized by theoretical and empirical vagueness. This is due, in part, to the lack of a commonly shared theoretical model underlying framing research. Conceptual problems translate into operational problems, limiting the comparability of instruments and results. In this paper I systematize the fragmented approaches to framing in political communication and integrate them into a comprehensive model. I classify previous approaches to framing research along two… 

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