Framing Animal Rights in the “Go Veg” Campaigns of U.S. Animal Rights Organizations

  title={Framing Animal Rights in the “Go Veg” Campaigns of U.S. Animal Rights Organizations},
  author={C. Freeman},
  journal={Society & Animals},
  • C. Freeman
  • Published 2010
  • Sociology
  • Society & Animals
  • How much do animal rights activists talk about animal rights when they attempt to persuade America’s meat-lovers to stop eating nonhuman animals? This study serves as the basis for a unique evaluation and categorization of problems and solutions as framed by five major U.S. animal rights organizations in their vegan/food campaigns. The findings reveal that the organizations framed the problems as: cruelty and suffering; commodification; harm to humans and the environment; and needless killing… CONTINUE READING
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