Framework for Using New Age Technology to Increase Effectiveness of Project Communication for Outsourced IT Projects Executed from Offshore


Effective project communication involves interaction with diverse stakeholders having varied organizational and personal backgrounds. For offshore IT projects, cultural, language, time and geographic gap poses challenge in communication. Extending use of new technology in marketing communica‐ tion, this paper proposes a conceptual framework to use new… (More)
DOI: 10.1007/978-3-319-45408-5_23


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