Frames, Biases, and Rational Decision-Making in the Human Brain

  title={Frames, Biases, and Rational Decision-Making in the Human Brain},
  author={B. De Martino and D. Kumaran and B. Seymour and R. Dolan},
  pages={684 - 687}
  • B. De Martino, D. Kumaran, +1 author R. Dolan
  • Published 2006
  • Psychology, Medicine
  • Science
  • Human choices are remarkably susceptible to the manner in which options are presented. This so-called “framing effect” represents a striking violation of standard economic accounts of human rationality, although its underlying neurobiology is not understood. We found that the framing effect was specifically associated with amygdala activity, suggesting a key role for an emotional system in mediating decision biases. Moreover, across individuals, orbital and medial prefrontal cortex activity… CONTINUE READING
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