Fostering change in back pain beliefs and behaviors: when public education is not enough.

@article{Gross2012FosteringCI,
  title={Fostering change in back pain beliefs and behaviors: when public education is not enough.},
  author={D. Gross and S. Deshpande and E. L. Werner and M. Reneman and M. Miciak and R. Buchbinder},
  journal={The spine journal : official journal of the North American Spine Society},
  year={2012},
  volume={12 11},
  pages={
          979-88
        }
}
Mass media campaigns designed to alter societal views and individual behaviors about back pain have been undertaken and evaluated in multiple countries. In contrast to the original Australian campaign, subsequent campaigns have been less successful, with improvements observed in beliefs without the corresponding changes in related behaviors. This article summarizes the results of a literature review, expert panel, and workshop held at the Melbourne International Forum XI: Primary Care Research… Expand
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